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The social media framework: the evolution of the web
Sep 22, 2022

The social media framework: the evolution of the web

Quando as empresas analisam, desenvolvem e utilizam as social media, têm de ter em conta alguns fatores que são instrumentais nestes processos.   Audiências Digitais A “fratura digital” é real, significando a falta de acesso à informação e à comunicação ...
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Manage the company's reputation and influence

Manage the company's reputation and influence

Sep 2, 2015

Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...

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The Importance of Evaluating Marketing

The Importance of Evaluating Marketing

Jul 31, 2015

The importance of evaluating marketing The intangible benefits of a marketing strategy: Improving and boosting brand awareness Educating customers about the offer and strengthening stakeholder relations The objectives set must be...

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The challenge of the first 5 years of an organization

The challenge of the first 5 years of an organization

Jul 9, 2015

As many as one in 10 new businesses reach their 5th anniversary, according to various sources of statistics. Every entrepreneur knows that it is a great challenge to keep a business going. Even with determination and hard work, sometimes it just...

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To be visible in order to be Present

To be visible in order to be Present

Jun 3, 2015

For Third Sector organizations looking for an effective communication strategy it may seem a challenge to understand how to "think" and act in this context. This is a reality that is necessarily distinct from the more usual communication processes and endowed with a...

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How do you calculate the visibility value anyway?

How do you calculate the visibility value anyway?

May 5, 2015

Today we will try to find the value of the "visibility" variable, focusing on the equation: Brand = reputation x visibility. We already know that the combined value between the two unknowns will result in the brand value, but what about visibility?

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The Factor of Instinct in Communication

The Factor of Instinct in Communication

Apr 16, 2015

To think of a strategy that can be effectively internalized, besides being effective, means to have a grounded base that also has characteristics that are particularly linked to the vision and experience of those who will implement it. When this adequacy...

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Knowing where to start

Knowing where to start

Mar 2, 2015

Knowing where to start Every project inevitably begins by achieving a clear vision of how it will be presented to the market. This is a definition that takes place at the level of the business process developed, but which also has an aspect in the...

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The visibility boosted by tweets

The visibility boosted by tweets

Feb 20, 2015

The visibility boosted by tweeting Using Twitter is not only sexy, but also clever, revealing and creates exposure for a brand. It was recently announced that Google will now identify tweets in its search results. This transformation...

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