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Supply Chains with Purpose: Sustainability, Ethics and Communication
Mar 26, 2026

Supply Chains with Purpose: Sustainability, Ethics and Communication

Supply chains are no longer mere cost centers or logistics networks. They have become critical spaces where sustainability, ethics and communication converge strategically. thinkPARALLAX shows that corporate sustainability reporting is evolving ...
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Manage reputation and identify stakeholders

Manage reputation and identify stakeholders

Jun 29, 2021

Managing reputation Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and foster feelings of admiration, esteem, respect and...

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Potentiation, evaluation and foresight

Potentiation, evaluation and foresight

Jun 29, 2021

Empowering communication Communication enables the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Empowering communication involves projecting...

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Diagnose context and create brand

Diagnose context and create brand

Jun 29, 2021

Context diagnosis Among these is the challenge of defining an organization's areas of intervention in terms of Public Relations (PR) and Communication, in order to strengthen its contribution to the creation of differentiation, reputation,...

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A relationship based on reputation

A relationship based on reputation

May 12, 2021

Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...

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Scenarization, agility and innovation

Scenarization, agility and innovation

Apr 19, 2021

The importance of communication Faced with the impact of a pandemic that few, if any, had anticipated and which was not included in the “crisis manuals”, the challenges faced by companies on a daily basis are many. Limited in the use of trends, history, projections and...

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Strategy focused on specialization

Strategy focused on specialization

Mar 2, 2021

Experience and know-how In today's complex and demanding environment, it is difficult to achieve results without specialized intervention. Responding to diversified challenges requires Communication...

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Learning to work with different scenarios

Learning to work with different scenarios

Feb 2, 2021

Rethink One of the many lessons we can learn from the pandemic is that it is increasingly difficult, if not impossible, to make predictions. But that doesn't mean that we can't prepare ourselves as best we can for the uncertainties and challenges that...

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Communication is the voice of brands

Communication is the voice of brands

Jan 7, 2021

Brands and their voice in communication The Covid-19 pandemic has resulted in two major immediate trends: the acceleration of digitization and digital transformation, and disinvestment in innovation and communication. While the former was an inevitability, it would only be a...

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To partnerships and joint success!

To partnerships and joint success!

Jan 7, 2021

Partnerships Pondering the year that is beginning involves reflecting on the year that has passed. And this reflection is more important than ever as we enter 2021. A virus that had never been heard of until just over a year ago has killed millions of...

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