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Newsroom: a gateway to much more than the media
Nov 26, 2025

Newsroom: a gateway to much more than the media

Creating an Effective Online Newsroom: A Space That Connects Brands, Media, and People In a world where information flows at the speed of a scroll, the newsroom is no longer just a repository for press releases; it has become a vital tool for any ...
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How do you evaluate the results of a campaign?

How do you evaluate the results of a campaign?

Jun 26, 2019

Campaigns and results Monitoring results and flexibility in optimizing campaigns is key to improving communication with target audiences and has evolved in an increasingly analytical direction over the last decade. Currently, the vast majority of...

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What makes a communication professional great

What makes a communication professional great

May 31, 2019

What makes a communication professional great A career in communication goes far beyond having a bachelor's or master's degree. For a successful career, a communication or marketing professional must be versatile, with good writing skills, a...

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The Influencers

The Influencers

May 31, 2019

The influencers According to a report released by Business Insider it is expected that by 2020 spending on influencer marketing will reach 5 to 10 billion globally by 2020. The fad for influencers doesn't seem to be slowing down, so it's not...

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The importance of Media Training

The importance of Media Training

May 31, 2019

The Importance of Media Training Any business or company needs to have good relations with the media, as the media is crucial in the public's perception of our organization. But in order to be able to talk to the media, or journalists, we have to be...

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Developing a Multichannel Strategy

Developing a Multichannel Strategy

May 22, 2019

Developing a Multichannel Strategy There's no doubt that the way we communicate has changed over time. What was mandatory in a marketing campaign a few years ago, for example, may no longer be so today in the face of a constantly changing reality....

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Positioning of Brands on Social Networks

Positioning of Brands on Social Networks

Apr 30, 2019

Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...

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42% of consumers say they don't know which companies to trust

42% of consumers say they don't know which companies to trust

Apr 30, 2019

42% of consumers say they don't know which companies to trust According to data from the 2019 Edelman Trust Barometer Report, 42% of consumers say they don't know which companies to trust. This is a pretty relevant number and one that should make a lot of people think...

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Traditional Media Anguished by Fake News

Traditional Media Anguished by Fake News

Apr 30, 2019

Traditional Media On April 18, Sport Lisboa e Benfica played against Eintrack Frankfurt in the quarter finals of the Europa League. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only...

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Politically Correct Speech in Brand Identity

Politically Correct Speech in Brand Identity

Apr 30, 2019

Politically Correct Speech in Brand Identity One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it is impossible to please Greeks and Trojans, brands seem to be somewhat afraid of taking firm positions...

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