Technology and New Trends in Companies Thanks to technology, the shift from physical to digital has become a constant in organizations. Today, almost all companies are affected to some degree by the digital transformation. And the challenges that...

Technology and New Trends in Companies Thanks to technology, the shift from physical to digital has become a constant in organizations. Today, almost all companies are affected to some degree by the digital transformation. And the challenges that...
Importance of a Relevant Digital Campaign Fake News Making use of multiple platforms to test trends and tell impactful stories, several campaigns are already using a range of styles and themes to help organizations create buzz in...
Discover one of the most successful Portuguese apps: Storyo Returning to the theme of successful Portuguese brands, today we're talking about Storyo - a Portuguese app. Storyo is a free app which, thanks to its fast automatic processor, uses storytelling to create...
Lanidor and LA Life Style Portuguese companies that are succeeding in the market and taking the name of Portugal further. It's not very common to associate the name Portugal with big brands, because of the stereotype that big, well-known brands come from the USA,...
Uber - The importance of customer experience Any organization should perceive its customers, partners and market contacts as potential influencers. But for this to translate into an effective marketing strategy, it's important to understand why...
According to an article in Visão magazine, the new "made in Portugal" brands are causing a stir. They are fresh and synonymous with entrepreneurship, innovation and good communication. They have arrived and found their place in the market. Today we highlight JOSEFINAS: the...
8 free Instagram tools Instagram has become an essential channel for PR and marketing social media strategies. It is one of the largest social networks in the world, with over 700 million monthly active users, 400 million...
The Influence of Reviews Would you be willing to eat in a restaurant with a one-star rating? It's understandable if the answer is "no", but ask yourself why, if you've never been to these establishments how do you know you won't have a better experience?...
Tips for formulating a good social media strategy As consumers are turning into an increasingly tech-savvy public, it's increasingly important for brands to have a strong presence on social networks. Any business should define a...