A inteligência artificial (IA) está a gerar um grande entusiasmo em diversos setores. Mas será que este entusiasmo se justifica? Quais são as preocupações que exigem regulamentação? E como poderão as startups adaptar-se à IA e à regulamentação em constante...
Conexão e Comunicação A crescente velocidade das conexões e capacidade dos smartphones leva a cada vez mais inovações, mas também a uma maior consciência e preocupação com o impacto social e ambiental das marcas, às quais se exige cada vez maior...
Acredita Portugal's Virtual Entrepreneurship Week The final phase of the Montepio Acredita Portugal competition is organizing an unprecedented week - between October 12 and 16 - of debate around the entrepreneurial ecosystem with virtual interventions and round tables. The moment...
Launch Multilateral Network PT SayU developed the visual identity and launch strategy for Multilateral Network PT, the new network managed by the Agency for Investment and External Trade of Portugal (aicep Portugal Global) and the Office of Planning,...
Inbound Marketing | A sua Importância São várias as questões que uma empresa enfrenta quando vai para o mercado internacional na era do marketing digital, bem como boas práticas tangíveis, facilmente transformáveis em ações para colocar a sua empresa no...
B2B | Panorama do está a mudar As redes sociais deixaram de ser palco exclusivo das empresas de B2C. O panorama do B2B está a mudar, em especial para as marcas que lidam com clientes sofisticados e conhecedores. Estas empresas e organizações estão sob pressão...
Standard in choosing an agency The choice of a marketing communications agency was always decided without there ever being a single or correct path or standard. The consensus was really that there was no standard at all. But in recent times there have been several things and...
Refocus Most organizations invest almost a quarter of their marketing budgets in live events. In this respect Covid-19 will have a lingering impact and one has to try to figure out what to do with a rest of the year without people events. There is a...
Creativity in guerrilla marketing. The rivalry between McDonald's and Burger King, two fast food chains, is well known to all, and the guerrilla marketing actions between both are famous for their creativity. In today's article we present the...
The start of a new year is a great time to take a look back at the best advertising campaigns of 2019. We show you what we consider the five best advertising campaigns developed in Portugal in 2019: Super Bock: 25 Years of Inspiring...
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