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Because customers are looking for relationships, not just solutions
Dec 29, 2025

Because customers are looking for relationships, not just solutions

Contrary to popular belief, trust does not develop all at once and is not something that is built up over time in a linear fashion. Trust grows gradually, shaped by critical moments when decisions, actions or even silence have ...
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Digital Transformation and the New Public Relations

Digital Transformation and the New Public Relations

Aug 9, 2022

With the evolution of technology, Public Relations professionals have had and have to evolve in the way they work to adapt to the new challenges of the new Public Relations. This hasn't just happened in the communications field. Digital transformation has already happened in most industries. 

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From traditional PR to new PR 4.0

From traditional PR to new PR 4.0

Aug 9, 2022

Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social media platforms. A path thus emerges between traditional PR and the new PR 2.0. 

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The Change in Public Relations

The Change in Public Relations

Aug 3, 2022

PR professionals practice a completely different activity than they did a few years ago. They have new ways of working, new methodologies to organize, lead and manage work.

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Empowering customers

Empowering customers

Jul 11, 2022

The main role of a B2B company is to respond to its stakeholders. But there are situations in which it's best for customers to represent themselves and, to do this, we need to empower them with useful tools so that they can express themselves and interact....

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The theme of the decade that won't end in 2030

The theme of the decade that won't end in 2030

Jan 31, 2022

Corporate sustainability Nowadays, corporate sustainability is a key issue for companies' competitiveness and is increasingly important for their short-, medium- and long-term strategies. It is a growing demand from the various...

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Embracing the Age of the Customer

Embracing the Age of the Customer

Dec 16, 2021

Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...

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