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The new rules of Marketing and Public Relations
Oct 2, 2025

The new rules of Marketing and Public Relations

The end of mass marketing: How brands win in the age of micro-communities In today's digital world, the marketing and PR landscape has been completely transformed. Gone are the days when a television commercial during the World Series reached half ...
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Review: the best advertising campaigns of 2019

Review: the best advertising campaigns of 2019

Jan 10, 2020

The start of a new year is a great time to take a look back at the best advertising campaigns of 2019. We show you what we consider the five best advertising campaigns developed in Portugal in 2019: Super Bock: 25 Years of Inspiring...

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The best Experiential Marketing Christmas campaigns

The best Experiential Marketing Christmas campaigns

Dec 4, 2019

Experiential Marketing Christmas Campaigns Experiential marketing engages the audience and allows them to be part of the campaigns and the brand itself. Brands that engage with their consumers and tell them a story are those that stay present in the...

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Coca-Cola and its engagement with stakeholders

Coca-Cola and its engagement with stakeholders

Oct 31, 2019

Coca-Cola and its engagement with stakeholders Coca-Cola is a successful example of Public Affairs implementation. The organization believes that dialogue with its stakeholders is a critical factor in respecting others, so it shares its impact...

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Crisis Communication: KFC, a success case

Crisis Communication: KFC, a success case

Oct 1, 2019

Every year there are cases of well-known companies that, for some reason, have gone into crisis. In these circumstances, it is essential to be transparent, proactive and have a plan in case something goes wrong. We present the case of KFC, a chain of restaurants...

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Ecommerce and the future of advertising

Ecommerce and the future of advertising

Aug 7, 2019

Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...

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Changes in the financial business segment

Changes in the financial business segment

Aug 7, 2019

Financial segment The development of fintechs in Portugal and around the world, along with their influence on the traditional banking market, has also been the subject of much speculation. Fintechs are start-ups that use intensive technology to innovate and optimize...

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Influence marketing

Influence marketing

Jun 26, 2019

Influencers Did you know that 74% of consumers rely on social media to make purchasing decisions? And that 65% of the top performing Instagram posts feature products? Social media has revolutionized the role of brand ambassadors and left the...

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The importance of Brand Equity and Brand Awareness

The importance of Brand Equity and Brand Awareness

Jun 26, 2019

Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...

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