Creativity in guerrilla marketing.
The rivalry between McDonald's and Burger King, two fast food chains, is well known to everyone and the guerrilla marketing actions between the two are famous for their creativity.
In today's article, we present the best guerrilla marketing actions that both companies have used to creatively capture the attention and support of consumers.
IT: The Thing“ movie” - Burger King took advantage of the launch of the film “IT: The Thing”, to provoke competitor McDonald's. At the premiere of the movie, the following message was published in the credits: “The Moral is: Never Trust a Clown” (Moral of the Story: Never Trust a Clown).
In 2015, Burger King sent an open letter to McDonald's proposing a “truce”. The idea was to bring together their famous burgers, the Whopper and the Bic Mac, creating the McWhopper, to celebrate the international day of peace.
This burger would only be sold on this day, and in a single location, a restaurant built between the McDonald's and Burger King headquarters, with branding shared between the brands.
Shortly afterwards, McDonald's officially denied the partnership and said that next time, a simple phone call would be enough, leaving many consumers disappointed.