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Understanding the customer perspective in Business-to-Business (B2B)
Sep 1, 2025

Understanding the customer perspective in Business-to-Business (B2B)

  Understanding the Customer's World In today's rapidly evolving business landscape, companies must prioritize understanding their customers' perspectives to remain competitive. With advances in artificial intelligence (AI), economic uncertainty ...
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How to get a journalist's attention?

How to get a journalist's attention?

Mar 29, 2019

How to catch a journalist's attention? Establishing a relationship and getting a journalist's attention is one of the main assets of any communication professional. However, since journalists have less and less time, this has been a...

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Crisis Situations: 3 New Scenarios

Crisis Situations: 3 New Scenarios

Mar 29, 2019

Crisis Situations: 3 New Scenarios The development of new technologies, notably social networking, has brought numerous opportunities in terms of communication. However, it has also led to new potential hotbeds of crisis situations. Here are three...

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Content Marketing - 5 positions every team should have

Content Marketing - 5 positions every team should have

Mar 29, 2019

Content Marketing - 5 roles every team should have The demands and challenges placed on a Content Marketing team today are completely different from what they were in the past. Today, a team of this type must be able to abandon the old dogmas and be...

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In 99% of Occasions We Think Only of Facebook

In 99% of Occasions We Think Only of Facebook

Feb 28, 2019

99% of the Time We Only Think of Facebook When we think of social networks, the truth is that 99% of the time we only think of Facebook, Instagram or Twitter. However, there are other options and - without detracting from the predominance of the former - with...

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Advantages of Organic Content on Social Networks

Advantages of Organic Content on Social Networks

Feb 28, 2019

Advantages of Organic Content on Social Media It is undeniable that, increasingly, the social media business model is turning to a paid side. Although it is increasingly difficult to grow on these platforms without investing in sponsored content, there are...

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Mistakes to Avoid when Preparing for an Interview

Mistakes to Avoid when Preparing for an Interview

Feb 28, 2019

Mistakes to Avoid when Preparing for an Interview An interview is always a moment of enormous media exposure. When it comes to the work of a public relations professional, it is not always easy to control all the variables at play. Although in most...

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The importance of a blog in a communication strategy

The importance of a blog in a communication strategy

Jan 31, 2019

The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...

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