Num mundo de negócios em constante evolução, a colaboração tornou-se uma ferramenta essencial para o sucesso. Empresas que antes se percecionavam como rivais reconhecem agora os benefícios de unir forças para alcançar objetivos comuns. Crescer com o inimigo:...
Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies employ approximately...
Personalisation is a force multiplier - and a business necessity - that the vast majority of consumers have come to regard as a basic expectation. Organisations able to create and activate this capability on a large scale can put the value of time...
Sustainable communication can improve the way organizations work with the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, meet the...
Artificial intelligence (AI) can be used in various strategies to improve campaign effectiveness, personalize the customer experience, and automate repetitive tasks. But in a universe of thousands of tools and applications that make use of...
What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Nevertheless, it has become an important factor in business communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and retain customers,...
The power of PR and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, the brand was marked by widespread ignorance among...
Everyone knows how to create a viral campaign. But this one doesn't come as easily as it seems. Luck plays a very small role in the equation. Most success comes down to insight and creativity. It is a common misconception that spending enough money will eventually...
Video Communication Digital media have the ability to include interactive features. These are "rich" multimedia content such as infographics, videos, animations, voice recordings, and sound effects. Video is the Present and the Future Video is one of the...
Public Relations uses digital and social media in many types and formats, but we can summarize some of the most typical ones. These - in addition to being the most prominent - have proven to be the most effective. Here are some examples of the use of digital and...
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