Sustainable communication can improve the way organizations work with the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, meet the...
Over the years, the PR and media industries have become closely intertwined. At first glance, this might seem like a power struggle. However, this is more of a free-flowing circuit of interaction and influence. This is a great...
The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies.
By: Artur Lopes; Mariana Cotrim; Rute Martins; Tomás Ferreira. Finalists in the Public Relations and Corporate Communication degree course at the Escola Superior de Comunicação Social - within the scope of "Business-to-Business Communication". Nowadays, it is increasingly...
The way content is produced, distributed, and consumed has changed. There is a transfer of power, where the audience is the boss, no longer passive, but choosing what content they see, read, listen to, pay attention to, and what message they value. The great...
The basic principles of Public Communication are transparency, access to information of public/collective interest, citizen interaction with public bodies, ombudsman and the promotion of citizenship and democracy. This is fundamental for identifying dynamics...
A franchise has a lot to offer and it is important that potential franchisees understand this. One of the most important things a potential franchisee looks for is the brand's identity. How does it make them feel? And what values does it express? One of the most...
B2B market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new sales and marketing channels are being...
Focus on opportunities Companies have many concerns when incorporating sustainability into their strategies, but reality shows that there is little point in doing so. For most companies, it is not about reinventing their business purpose, but...
Connecting with Stakeholders In 2022, and in the years to come, marketers are expected to be challenged with an era of unexpected consequences. As we have faced the challenges of the last few months, there have been several expectations and predictions not...
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