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GTM: How to set up a go-to-market support strategy

GTM: How to set up a go-to-market support strategy

Ensuring a successful launch: Setting up a go-to-market strategy Successfully launching a new product or service on the market requires strategic planning and proper execution. A key part of this process is the go-to-market strategy.
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Communication in a Social Context

Communication in a Social Context

Communication in a social context shapes itself to achieve goals and to adapt to audiences, continuously transforming itself. Only in this way is it possible to think of a communication effort adapted to the purpose we propose to fulfill. This is valid when the objective...

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What do integrated marketing campaigns have in common?

What do integrated marketing campaigns have in common?

An integrated marketing campaign can be challenging to use effectively. We live in a multimedia world, which means that traditional and new media exist in parallel, sometimes in competition, sometimes complementing each other - in the case of this type of...

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When losing control is positive

When losing control is positive

When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...

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Startups as a means of inspiration

Startups as a means of inspiration

Startups as a means of inspiration Marketing professionals have a lot to learn from the startup community. Not only from how it becomes possible to create and manage startups that attract the most capable talent, their ability to innovate new...

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Lisbon, capital of Entrepreneurship

Lisbon, capital of Entrepreneurship

Lisbon, Capital of Entrepreneurship The American publication Forbes has chosen five entrepreneurial cities in Europe that are standing out for their business ideas. The author, Alison Coleman, says that although all eyes are on London and...

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The Coca-Cola strategy

The Coca-Cola strategy

The Coca-Cola strategy Melinda Gates is co-President of the Bill & Melinda Gates Foundation. In this presentation, she advocates the adoption by NGOs of strategies usually reserved for corporations like Coca-Cola, whose global network of marketers and distributors...

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Are we visible on the international market?

Are we visible on the international market?

Portuguese products have long been considered by the international market to be some of the best in Europe and even the world. From the renowned Port wine to cork, among others, it is now the turn of Portuguese footwear to prove that it is beginning to...

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International experience and original content

International experience and original content

International experience and original content We often talk about the need to combine exceptional track records with a positioning that effectively demonstrates this, making use of an organization's unique characteristics and history. This is the basis of...

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4 questions to perfect your brand message

4 questions to perfect your brand message

4 questions to perfect your brand message These days it's becoming increasingly difficult to reach your audience, whether your message is in audio format, email or a sales pitch. The good thing is that, regardless of the format, you'll always...

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