SayU

U’ve got mail

Categories

#Movers&Shakers
From messages to dialog: global marketing in the age of interaction
Oct 31, 2025

From messages to dialog: global marketing in the age of interaction

This is the third article in our series on Integrated Marketing Communication (IMC), based on the insights of Integraded Marketing Communication: A Global Brand-Driven Approach, by Philip J. Kitchen and Marwa E. Tourky. In the first article we explored the ...
Read more
No results found.
Examples of successful Institutional Marketing

Examples of successful Institutional Marketing

Dec 3, 2020

Successful examples of Institutional Marketing To understand how Institutional Marketing works in practice, here are some successful examples: Santander Banco Santander's Institutional Marketing campaign is very...

Read more
Connected World Potentiates Reputational Impacts

Connected World Potentiates Reputational Impacts

Oct 30, 2020

Connection and Communication The increasing speed of connections and the capacity of smartphones is leading to more and more innovation, but also to greater awareness and concern about the social and environmental impact of brands, which are increasingly required to...

Read more
Virtual Entrepreneurship Week

Virtual Entrepreneurship Week

Sep 28, 2020

Acredita Portugal's Virtual Entrepreneurship Week The final phase of the Montepio Acredita Portugal competition is organizing an unprecedented week - between October 12 and 16 - of debate around the entrepreneurial ecosystem with virtual interventions and round tables. The moment...

Read more
SayU at the launch of the 'Multilateral Network PT

SayU at the launch of the 'Multilateral Network PT

Aug 25, 2020

Launch Multilateral Network PT SayU developed the visual identity and launch strategy for Multilateral Network PT, the new network managed by the Agency for Investment and External Trade of Portugal (aicep Portugal Global) and the Office of Planning,...

Read more
The importance of inbound marketing

The importance of inbound marketing

Jul 28, 2020

Inbound Marketing | Its Importance There are a number of issues that a company faces when going international in the age of digital marketing, as well as tangible good practices that can easily be transformed into actions to put your company on the...

Read more
Social media is not just for products

Social media is not just for products

Jul 2, 2020

B2B | The changing landscape Social networks are no longer the exclusive domain of B2C companies. The B2B landscape is changing, especially for brands that deal with sophisticated and knowledgeable customers. These companies and organizations are under pressure...

Read more
Trends in choosing an agency

Trends in choosing an agency

Jun 9, 2020

Standard in choosing an agency The choice of a marketing communications agency was always decided without there ever being a single or correct path or standard. The consensus was really that there was no standard at all. But in recent times there have been several things and...

Read more
Refocus on a year of events without people

Refocus on a year of events without people

May 5, 2020

Refocus Most organizations invest almost a quarter of their marketing budgets in live events. In this respect Covid-19 will have a lingering impact and one has to try to figure out what to do with a rest of the year without people events. There is a...

Read more
McDonald's vs Burger King

McDonald's vs Burger King

Jan 30, 2020

Creativity in guerrilla marketing. The rivalry between McDonald's and Burger King, two fast food chains, is well known to all, and the guerrilla marketing actions between both are famous for their creativity. In today's article we present the...

Read more