Promotional material essentially refers to personalized items that brands can customize and offer to customers and other stakeholders. From clothing to office products and kitchen utensils, promotional items have become a ubiquitous item in...
CLIPPING
Clipping is an English-language expression that defines the process of selecting news from newspapers, magazines, websites and other media, usually in print, to result in a collection of subjects of interest to a particular organization....
BUSINESS AND CORPORATE PUBLICATIONS
Business Communication or Corporate Communication is a strategic activity for companies and their management. It includes supervising the press officer, planning, implementing and conducting internal communication actions - which involves...
Social Responsibility
Social Responsibility Social Responsibility is a concept according to which companies voluntarily adopt attitudes, behaviors and actions that promote the well-being of their internal and external audiences. It is a voluntary practice and should not be confused...
Stakeholder Communication Management
Over the last few months, SayU Consulting, in partnership with the School of Social Communication of the Polytechnic Institute of Lisbon (ESCS-IPL) and with the support of aicep Portugal Global, has developed the study InterComm Report - B2B Communication Trends in Global...
We are
We are ABOUT US CAREERSA SayU is a strategic communications and marketing consultancy with a core business in corporate and B2B communications. It sees communication and marketing as tools for managing and supporting objectives, boosting and developing brands and...
INTERCOMM REPORT B2B
INTERCOMM REPORT B2BO InterComm Report - B2B Communication Trends in Global Businesses (InterComm) presents a portrait of the role of Communication in building and managing relationships with stakeholders in Portuguese organizations that focus on selling to other...
B2B-BBC
BUSINESS TO BUSINESS: BEYOND BUSINESS COMMUNICATIONThe SARS-COV-2 pandemic highlighted a world that can be described by the acronym - VUCA(H). Companies were surprised by a scenario that few, if any, had considered in their planning...
Internal Communication
Internal Communication Internal communication is the function responsible for effective communication between members of an organization and is based on the theories and practices of related practices and professions, such as journalism, public relations, marketing or human resources....
EXPERIENTIAL MARKETING
Experiential Marketing is an exceptionally fast and effective way of building brand awareness through direct connections with customers. Involving all five senses, it awakens emotions that form lasting memories and is proven to...