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Artificial Intelligence (AI) for audience and market analysis

Artificial Intelligence (AI) for audience and market analysis

  In public relations, understanding the target audience and the market is a must in order to devise successful strategies and campaigns. With the emergence of AI for audience and market analysis, insights have become more precise and efficient. That's why it's ...
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Development of Environmentally Responsible Policies

Development of Environmentally Responsible Policies

Developing Environmentally Responsible Policies In recent years, brands have been investing in more sustainable and ethical measures as a way of adapting to consumer demands, which are increasingly showing, for example, environmental concerns or...

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The Hype Beast Generation

The Hype Beast Generation

The Hype Beast Generation In 1994, James Jebboa founded Supreme in New York. It was a brand aimed at skaters, but over the years it has become a major name in the fashion world. It has just 11 stores and is valued at around one billion dollars....

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Union between Lacoste and NGO

Union between Lacoste and NGO

Lacoste and NGO team up The famous French clothing brand Lacoste has taken the initiative to team up with the NGO Save Our Species (SOS), which aims to support the preservation of nature and ensure the long-term survival of endangered species and their habitats....

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The risks and benefits in planning a campaign

The risks and benefits in planning a campaign

Planning a campaign - Know the risks and benefits Reputation is one of any organization's most precious assets. It takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign must take...

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Customization as the key to success

Customization as the key to success

Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...

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Storytelling as the key to success

Storytelling as the key to success

Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...

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Google's organizational culture

Google's organizational culture

Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...

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Companies that communicate differently

Companies that communicate differently

Companies that communicate differently We live in an era of change and, as such, organizations increasingly need to adapt to the needs of today's consumer in order to survive. Today, we look at two companies that communicate differently....

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