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U'VE Got Mail January: Reputation can't be rebuilt with roof tiles alone

U'VE Got Mail January: Reputation can't be rebuilt with roof tiles alone

This phrase is the title of the inaugural article of my column for Semanário Sol. But the truth it conveys goes far beyond a natural disaster. The lesson from Storm Kristin serves as a metaphor for any business crisis. In a global market where demand ...
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PR for FinTech, B2B and SaaS companies

PR for FinTech, B2B and SaaS companies

The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning. Financial Technology One of the examples of technology companies adopting PR strategies...

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How PR can boost your business

How PR can boost your business

PR has its relevance for technology companies, for example, in the task of growing the company itself and its business. In terms of growth, any technology company seeks to differentiate itself from others in the same sector. It is through...

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Public Relations for Technology Companies

Public Relations for Technology Companies

Public Relations and technology companies Public Relations (PR) plays a crucial role for technology companies, particularly as it supports the search for prominence and differentiation from other companies in the same industry. The role of PR...

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How does the change of season affect the battery?

How does the change of season affect the battery?

Along with the battery, tires, coolant and windshield wipers are the elements most affected by heat and cold. Euromaster warns of the importance of monitoring temperatures and weather conditions at the change of season. ...

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How to encourage internationalization

How to encourage internationalization

Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies...

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Local culture in the "4Ps" of the Marketing Mix

Local culture in the "4Ps" of the Marketing Mix

If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of "culture" brings to mind aspects such as language, different customs and...

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The Important Role of Export Marketing

The Important Role of Export Marketing

  Export marketing Globalization and online commerce have contributed to the recent increase in international trade. What was once only possible for large companies is now accessible to SMEs and entrepreneurs. Products and services can more...

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Checking the AdBlue system and avoiding breakdowns

Checking the AdBlue system and avoiding breakdowns

Euromaster recommends checking the AdBlue system as part of the vehicle's preventive maintenance. The workshop network is working on training in these systems for all professionals. Lisbon, August 30, 2023 - AdBlue is a component developed for...

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