A startup is a business based on originality - it involves innovating in an industry as well as offering something that has not yet been created - and it is also a company that develops a unique service or product with the principle of being irresistible to its consumers as soon as it is placed on the market.

The phenomenon of startups associates innovation in the market, through the creation of new categories of products and services, with the disruption of entrenched ways of thinking. For this reason, many startups are known within their industry as "disruptors". Examples of companies that are now fully consolidated: Facebook, Amazon, Apple, Netflix or Google.

Startups vs. traditional companies

Like any company, a startup has a number of employees who work together to create a product that their audience will eventually buy. However, what distinguishes startups from a traditional company is the way they operate and how they seek to achieve their main objective.

In the case of traditional companies, they tend to replicate something that has already been created. In contrast, startups seek to develop a new model by creating a strategy that sets their business apart from any other. This type of approach by startups can lead to millions of potential customers, instead of a few hundred in the case of traditional companies.

There are other differences that distinguish startups from traditional companies, such as their growth. Startups constantly seek to grow their business by improving their products and/or services according to the feedback they receive. They also seek to grow their circle of customers.

How do startups succeed?

Not all startups are automatically successful, so it is essential to be in line with the following ideas:

• Founders must have knowledge of the industry they are going into;
• The team must be passionate about what they do and seek to create;
• Employees must be willing to invest their time;
• Understand why they came about - identify the main idea and associated messages;
• Understand the size of the market.

If you follow this line of thinking, the likelihood of your startup succeeding increases significantly.