3 Truths that marketers can't ignore

With the growing evolution of the technology sector, it's very easy for professionals and clients to get distracted from the main objective of a campaign. Marketers should look at this sector as an asset and an opportunity to grow their company.

1. Consumers dictate what they want to see

In the past, campaigns were executed and chosen by professionals from marketing. Today, the target audience dictates what they want to see and influences how the product is presented. They end up being content producers who, in partnership with companies, help to create the product to be presented. It's about giving consumers the chance to participate in the experience and get involved with the brand.

2. Native advertising is just the beginning.

It is important for brands to create ads that tell stories to their target audience. The companies' strategy should involve creating narratives that differentiate the brand from its competitors and that engage the consumer so that they identify with and get to know the brand.

3. The role of marketing professionals will continue to change

Programmatic marketing has sent the industry into a dangerous new frontier. The question of replacing humans with machines has been raised and requires a quick and efficient response. It is necessary to create new roles for professionals and look at technologies as forces to drive a company forward, while optimizing time and resources.

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