Research must be constant and for this it is essential to know efficient and effective monitoring tools.
PRStack - Tools for Public Relations
There are now numerous tools that can help and guide you when it comes to research and monitoring.
As well as being an essential part of everyday professional life in the field of communication, Research is the start of the 4-stage PR process: Research, Planning, Operationalization and Evaluation.
With innovation and updates As we see every day in the digital world, and with the ease with which we can access a wide variety of content, if we use the right tools adapted to the style of content we want to find, we can save time. And since time is money, it is also essential and must be put to good use.
But how can you use these tools? And where can you find them?
The answer you're looking for could be called #PRStack. Here you can find around 250 useful research and monitoring tools for your everyday organizational life.
He has tools in the areas of Advertising / Public Relations; Branded / Owned Media; Influential Relationships; Community, and with specific functions for Planning; Insights; Management; Content; Channel; Monitoring; Analytics.
These include Google Alerts and Talkwalker.
O Google Alerts is a quick and easy way to access content that interests us and to receive real-time alerts about when it is published on the WEB.
The advantages of using Google Alerts for your organization can be many, including the fact that it is a free tool and that it brings optimized results quickly. This tool is essentially used to stay on top of things and monitor what is being said about a subject or topic at the moment.
By creating a Google Alert, you can receive email notifications whenever Google finds new results on a topic or theme that interests you.
Some warnings that may be important for you, thinking strategically in the area of Public Relations, could be:
- Alert for your company name
- Alert to your main competitors
- Alerts for your main keywords
- Find out about issues related to your sector and business
- Monitor price variations in services
- Know what the market thinks
O Talkwalker is a platform that analyzes online, print, social and TV/radio content, and is a global coverage tool for owned and earned media content in around 187 languages.
With Talkwalker it is possible to effectively analyze reactions to certain online campaigns, which allows us to find relevant information to monitor results in real time, and which can reach information published over a period of 2 years.
In Talkwalker it is also possible to schedule personalized alerts (similar to Google Alerts), create reports and receive information by email, among other features. If we select the "Public Relations" option on the "Solutions" tab of the Talkwalker website, we can see the areas of activity of this project in the field of Public Relations and what they can offer us.