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Mar 29, 2023

Powering marketing through AI

IA

Artificial intelligence (AI) allows marketers to gain timely insights into their customers' preferences and behavior and provides information on all dimensions related to how they consume products and services. It allows marketers to participate in the kind of personalized experiences that interest the public, leading them to continue purchasing the offer presented to them. 

AI is key to driving business growth and profitability, as well as fostering customer loyalty. As companies are able to meet and even exceed customer expectations in terms of product quality, service delivery and touchpoint experience, revenue continues to flow. It is almost guaranteed that truly satisfied customers will continue to do business with companies that offer high quality products and services. They will also be more likely to share their sales and service experiences with their family and friends and convince them to try your business. 

Marketing with the use of artificial intelligence automates data collection and the behavioral segmentation to help companies achieve their goals. As it is applied to digital channels, it removes the human bias from this element. The information collected is considered more objective and realistic, revealing consumers' real preferences and behavior in the online context. 

The collection and processing of data through AI is carried out by computers using programmed algorithms. The information is gathered from consumer behavior as they analyze content, respond to online marketing and affiliate offers and react to content and posts on social networks. Going further, AI automatically reaches out to customers or potential customers who exhibit specific behavior. This type of behavioral targeting is possible with the use of technological tools, platforms and analyses. 

When time is of the essence, AI marketing is the way to go. Especially in the online world, where your competitors are likely to be present 24 hours a day, 7 days a week, and customers are looking for immediate answers and solutions to their needs, you can't spend hours collecting and analyzing information. You need to be able to give them what they want and need in the moment, and you can only do that through AI. 

The tools AI can immediately use any data collected using personalized messages directly at the point of contact, without wasting time and without the need for a marketing team to trigger a response. It's an agile and efficient way of dealing with your customers and ensuring satisfaction. Other uses of AI marketing include data analysis, media buying, the content creationThe new technologies include language processing, automated decision making and real-time personalization. 

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