Learn how important it is to create content that captivates
When creating content, it's important to remember a few important points that will make all the difference to your audience's adherence:
- To respond to a need. The importance of meeting the expectations of our audiences when they search for information must respond to their needs. If they're looking for "X", we shouldn't talk about "Y". Meeting the needs of our audiences and stakeholders is a very important first step towards improving a task or solving a specific problem.
- Experiment with numbers. Although the Top 5/10 are the most commonly used when listing advice, tips, relevant information or curiosities, for example, listing dozens and sometimes hundreds of resources/tips and strategies can be very useful for our audience and become a huge success in terms of traffic, sharing and engagement on digital networks.
- Bet on a well-kept graphic presentation. An attractive and well-organized structure allows readers to read quickly and vertically, without missing the most important information.
- Talking about success stories, but also about failures- Every organization has its moments of victory and defeat. The more realistic a piece of content is, the more likely it is that readers and customers will identify with it and reinforce the company's image and reputation with them.
- Data quality and veracitypresent in the infographic is essential;
- It must be strongly appealing and well-organized text (beautiful layout with confusing content doesn't work).