Nielsen Global Service
With a presence in more than 100 countries, Nielsen provides personalized and reliable information on markets, categories and brands at a global level.
Lisbon, November 2019 - Faced with increasingly connected, demanding and informed consumers, consumption is inevitably becoming global and the opportunities for brands no longer have borders. FMCG is proving to be dynamic and there are markets with growth opportunities in every region.
In Asia-Pacific, countries such as India (+9.5%), Vietnam (+5.3%) and Thailand (+5.3%) showed increases in volume (in the first half of 2019) that reflect the good performance of the region. performance markets. In this region, the highlight goes to the small playersThis highlights the need for large companies to implement differentiated strategies for these markets.
In the Africa and Middle East region, optimism and financial prosperity are boosting consumer confidence, reflecting significant growth in the FMCG market, particularly in countries such as Ghana (+19%), Nigeria (+15.6%) or Kenya (+13.3%9).
In Latin America, the challenging economic and confidence climate is driving the shoppers looking for ways to save money, such as private labels, discountersor promotions, negatively affecting performance of traditional retailers and bringing new opportunities for modern retailers and manufacturers, who will have to find common strategies. In this region, Peru (+6%) and Brazil (+1.5%) are the most relevant opportunities, given their growth in volume in the first half of the year.
The situation is different in North America, with relatively stable volumes in the United States and losses in Canada, where concerns about food prices are a reality.
Nielsen Global Service | Export and growth opportunities
In Western Europe, the scenario in the first half of 2019 is one of stable volumes, with Portugal showing the highest growth in this indicator (+1.8% in the first half of the year).
With a favorable economic climate, Central and Eastern Europe continues to grow in value. Volume growth in the first half of the year was dominated by Romania (+7.2%), Ukraine (+6.7%) and Croatia (+5.1%), making these markets opportunities for FMCG.
As new companies, products and retail channels emerge around the world, it becomes critical for FMCG companies to identify and understand the emerging growth opportunities in their business. In this dynamic environment, market information is increasingly critical: companies need quick access to the latest market, category and brand information in order to gain competitive advantage anywhere in the world at any time.
In response to this, the Nielsen Global Servicea tool that provides information on BGC products in more than 100 countries. The solution makes it possible to assess potential opportunities at international level more effectively, to understand the performance from other markets and identify innovative ideas to apply to the local market.
Tiago Rodrigues, Sales Consultant Manager at Nielsen, points to the importance of a company being equipped with relevant information as "an essential factor for success when expanding a business globally, knowing where to bet and being successful. Ensuring that we have relevant and up-to-date information is vital, given the enormous risks of failing in a highly dynamic reality such as BGC. Nielsen Global Service provides a customized report based on the needs of each sector, from thousands of Nielsen databases, and offers accurate, flexible and reliable market information, as well as a long-term perspective to identify key trends."
By analyzing the characteristics and opportunities of each market, Nielsen Global Service makes it simpler, more precise and more effective to position a business so that it can enter markets strategically, have a complete overview of global dynamics and make quick, sustained decisions in a demanding, ever-changing world.
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