Say Digital : The migration to digital has intensified with the contact disruption brought by the pandemic. In a context where digital is here to stay, how will this trend relate to the need for face-to-face contact and what exactly does it mean for a strategy to be 'hybrid'?

This digital acceleration or technological boost would already be on the horizon of many organizations, but it has now emerged with increased urgency and speed of implementation and promises to leave behind those who abdicate an effort in this direction. In addition to the solutions for presenting and marketing the online offer, there is also a growing digitization of the processes of digitalization. Communication.

When we talk about "digital" strategies, what we really mean is that they are developed through more technological and dynamic channels. Nothing is lost, or should be lost, in the identity of Communication. What changes is the fact that we build relationships with customers, partners, media, influencers and other stakeholders through new formats and platforms.

As with any decision in this age of transformation, the most important thing for any organization is to solidify its purpose and vision. Only after determining where we want to be can we choose the right tool to get there. Increasingly, this will be technological, virtual and digitized in nature.

Until next week, say "Communication" and follow Say Comm here.