How Social Responsibility can create Reputation
There are many organizations that don't bother to carry out social responsibility actions. However, it can be a very powerful tool in creating brand reputation.
It is an organization's duty to care about its stakeholders and its surroundings. It is therefore necessary to have social responsibility actions in your strategic plan. In order for SR to increase the reputation of brands, it needs to become a pillar when it comes to positioning the company in the market.
There are several studies that claim that consumers are more loyal and more likely to trust a brand that does this than companies that don't. So don't rule them out. So don't rule them out.
See link below, a good example of a social action developed by Nivea.
https://www.youtube.com/watch?time_continue=76&v=StvAe98BfwY