Marketing and Sustainability

O marketing and sustainability have great influence on each other. The increase in environmental concern has had a major impact on companies, while at the same time capturing the attention of consumers. Since this is a sensitive subject, it makes it easier to implement and publicize campaigns aimed at encouraging sustainability.

Implementing sustainable measures in organizations creates positive associations with the brand. In other words, a brand that becomes environmentally friendly and implements sustainable measures has a positive impact in the minds of consumers. O marketing and sustainability is a topic that has caught the attention of consumers and has been addressed with great focus by major brands, as a result of the demands of today's customers, who are concerned about the state of the planet and the future of the environment. From there, a very close relationship between marketing and sustainability.

Sustainable marketing acts directly in the design and production of a product or service, in a practice that must be encouraged by management, influencing staff and internal organization, in a change from the inside out. It is necessary to prioritize sustainability as an integral part of the company's culture and philosophy, engaging the internal public. Sustainability must be understood as a business strategy, it requires truth in the marketing actions that promote it, since there are customers willing to pay a higher price for sustainable products and services and it is great for generating loyalty.

Marketing and sustainability must be connected to add value brand image and reputationThis is the basis for the success and growth of an organization.

Acting as a guarantee of an increased degree of notoriety and the construction of messages that clearly set out the vision, values and positioning, the SayU gives the organization a voice with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.