Study reveals the 7 trends among B2B companies
The conclusions of the study were presented InterComm Report - B2B Communication Trends in Global Businesses (InterComm), developed by School of Social Communication of the Polytechnic Institute of Lisbon and the SayU Consulting - Evoke Networkwith the support of aicep Portugal Global.
The data collected made it possible to highlight highlights relevant in the way companies look at Communication and integrate it into the overall business strategy, identifying trends and highlighting ways of responding to the challenges facing Portuguese B2B exporters.
Their contribution to the country's economic growth is very important, according to the study, its success is linked to effective communication with all its stakeholders. stakeholders. Effectiveness involves enhancing your reputation, building and consolidating your relationships, publicizing innovation, building synergies and trust, and cooperating in a space for dialogue and negotiation.
The results of the study point to an urgent need to look differently at investments in Communication. In order to be more competitive in the 'new normal', companies find it necessary to anticipate and implement new ways of communicating.s solutions that go beyond 'communicating the business. In order to fulfill the objective of adding value to the organization and making it more competitive, B2B Communication has to be guided by stakeholder mapping and management processes, always with the business objectives in mind.
Ana Raposo from ESCS
A company will be more efficient if it manages its communication processes with the different stakeholders in a planned and intentional way. So much so that, in times of crisis or less positive times, Communication is the first function called upon to intervene. The scenario in which we have been living for more than a year and which we are not sure when it will end, has made it clear that it is time to understand the strategic importance of Communication and its contribution to the competitiveness of companies.
Marta Gonçalves from SayU Consulting