Outreach strategies for startups: complementarity is the key

The particular attention paid by Say U to startups highlights the particularities of the strategy to be developed for this type of organization. If, on the one hand, we are starting from scratch and have the freedom to create a plan without any pre-existing influences, these are also organizations in which resources may appear to be more limited.

In this sense, to advise the best solutions For startups, the need to identify tools to promote the organization and its products and services requires in-depth knowledge of the possibilities on the market and the skills required to apply them effectively.

The key word for an effective strategy in this scenario is complementarity. We will never be able to isolate one approach or tool that does everything we want or that allows us to reach all segments of the public in the same way. The solution is to integrate different solutions into a structured plan that allows you to focus on all the objectives you have set. This initial research and planning is the first step in creating a successful overall strategy.

• Using social networks: whether it's Facebook, Instagram, Twitter or any other, social networks are a very effective way of advertising a product for free;
• Participation in groups and use of hashtags: groups allow the sharing of posts and articles, so that more people have access to the content published even if they are not directly linked to the company. Similarly, the hashtags;
• Participation in entrepreneurial events or events aimed at the sector in which the company operates: maintaining a connection with other people in the field, whether or not they are further ahead than us. Nothing like a good network;
• Presence in media: a presence on television or in newspapers almost always results in increased visibility and sales.
• Offering small promotions and/or hobbies during campaigns.