Advertising VS Content marketing

Advertising VS Content marketing

There is currently a lot of debate between fans of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Advertisements allow companies to make their products and services visible to thousands of people at a low cost....
Integrated marketing communication

Integrated marketing communication

An integrated marketing communication Nowadays, the market is saturated with information and the aim of every company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and...
Tips for effective information management

Tips for effective information management

Tips for effective information management Nowadays, consumers have access to all kinds of information, both before and after buying a product or service. The public has at its disposal means of acquiring information, from knowledge...

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