Advertising VS Content Marketing
Currently, there are several debates between admirers of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Ads allow companies to make products and services visible to thousands of people at a low cost ...
Guaraná Antártica: A dynamic social media strategy
Guaraná Antártica - A dynamic strategy in social media Guaraná Antártica is a recognized soft drink brand with a relevant position in social networks, where it assumed the objective of creating a link of proximity with the desired target audience. It is...
Integrated marketing communication
An integrated marketing communication Nowadays, the market is saturated with information and the intention of each company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and ...
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