Advertising VS Content Marketing

Advertising VS Content Marketing

Currently, there are several debates between admirers of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Ads allow companies to make products and services visible to thousands of people at a low cost ...
Integrated marketing communication

Integrated marketing communication

An integrated marketing communication Nowadays, the market is saturated with information and the intention of each company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and ...
Tips for effective information management

Tips for effective information management

Tips for effective information management Today, consumers have access to all types of information, before and after purchasing a product or service. The public has at their disposal means that allow this acquisition of information, from knowledge ...

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