by OUAB | May 14, 2021 | #InterComm, #We
Strategic Communication for Post-Pandemic Success The SARS-CoV-2 pandemic has had an extraordinarily strong impact on the usual business conduct of companies in the tourism sector. Affected by the global pandemic crisis, demand has decreased...
by OUAB | May 12, 2021 | #Movers&Shakers
Communication to close deals The pandemic and its aftermath will continue to challenge the resilience of people and organizations. But there is a future focused on building recovery together, based on tools, instruments and teams that can "restart"...
by OUAB | May 12, 2021 | #SuccessSteps
Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...
by OUAB | May 12, 2021 | #4PRGeeks
Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
by OUAB | May 12, 2021 | #PRExperts
The strategic role of communication The current situation has highlighted the need and importance for companies to build and manage relationships with the different interlocutors in the value chain. Communication, understood as a comprehensive strategic function, allows...
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