"Smart people know what they are." - Logan Roy Corporate reputation is the perception that stakeholders have about a company and its activities. It reflects the collective opinions of customers, investors, employees, regulators and the community about the behavior,...
GO>360 - New Media: "Communicating in Front of Digital Opportunities
What is the purpose of Social Media? The purpose of social media (New Media) is primarily to create a brand in a digital context and increase its visibility. The more a brand is present on social media and the more often the public sees it, the more...
GO>360 - PR4SMEs: Strategic Communication Management in SMEs
What are the new challenges for SMEs? The last few years have been marked by significant job creation, increased investment, balanced budgets for the Public Administrations, in parallel with an important investment effort in capacity and...
Study Reveals Strategic Role of Corporate Communication
The success of B2B (business to business) exporting companies is intrinsically related to their investment in communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship...
Intercomm Report B2B: "Communication takes on strategic importance
A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and interaction transformation, it is up to Communication to create opportunities, ensure trust and enhance the relationship with...
THE STRATEGIC ROLE OF COMMUNICATION FOR EXPORTING COMPANIES
The success of B2B (Business to Business) exporting companies is intrinsically related to their investment in communication. More than two-thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in managing the relationship...
"Without communication nobody knows, nobody influences, nobody buys"
"Communication can generate a fundamental capital in the relationship between a company/organization and its stakeholders: trust", say the ESCS-IPL researchers responsible for the InterCom Report B2B - The Way Forward. In an interview with Link To Leaders, Marta...
INTERCOMM REPORT B2B: communication takes on strategic importance
Study on B2B Communication in global markets reveals growing strategic role of Communication. In a context of instability and interaction transformation, it is up to the Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....
Success of B2B exporting companies is intrinsically linked to Communication
The success of B2B exporting companies is intrinsically related to their investment in Communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship with stakeholders,...
Intercomm Report B2B: communication takes on strategic importance
The success of B2B exporting companies is intrinsically related to their investment in communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship with stakeholders,...