May 2016 - Page 2 of 2 - Say-U Consulting - Marketing and Communication

Protecting an organization in a crisis of confidence

by mink | May 12, 2016 | #SuccessSteps

By putting trust-building mechanisms in place, those responsible for communication in an organization can play a key role in maintaining public loyalty during a crisis situation that has an impact on the brand's reputation and...

The essential element in a marketing strategy

by mink | May 10, 2016 | #4PRGeeks

Reputation is a crucial element in determining customer conversion rates. We're not the only ones spending resources on communication, our competitors are doing exactly the same and the brand's potential customers are...