The new and the old in the "new" media

The new and the old in the "new" media

One of the most significant changes in the media is the shift in control. It has gone from the total control of a few corporations or governments involved in broadcasting centrally produced content, to an open and...
Less costs to speed up news coverage

Less costs to speed up news coverage

There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...
Robotic Influence on Media and Public Relations

Robotic Influence on Media and Public Relations

Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...
Mediatization and media logic

Mediatization and media logic

Over the years, the PR and media industries have become closely intertwined. At first glance, this might seem like a power struggle. However, this is more of a free-flowing circuit of interaction and influence. This is a great...
The Balance of Power in Public Relations

The Balance of Power in Public Relations

As the power of Public Relations grows, there are constant debates around concepts such as the benefit of information, agenda setting and framing. It seems that the power is shifting from journalists to PR professionals. A...

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