Roadshows and Launches are critical components of an overall marketing strategy. They include various elements, from the launch of new products and brands to the development of innovative programs and campaigns. Launches are opportunities to...

Community management is particularly important in an environment in which people are constantly connected to screens and devices, and concern for engagement and interaction is increasingly present. Often, the notion of disconnection between brands and the public is related to...

Key Performance Indicators and KPIs are certain measures by which companies can evaluate the effectiveness of individual marketing efforts, allowing them to adjust and improve their strategy if necessary. However, despite knowing...

Games, or gamification, can be used as a way of combining information or advertising with an interactive game or incorporating game elements into another type of context. Providing an engaging and fun experience with a brand helps the public to...

Stakeholder management has emerged as a vital element in the execution of a successful public relations project. Investing time in identifying and prioritizing stakeholders and assessing their needs provides a solid basis for building...

Communication for events and exhibitions has been gaining prominence as a way of promoting the products and services of companies and organizations in a creative way that attracts customers and potential customers. They are not just for external audiences,...

Purpose Marketing has been influencing the way an organization understands its marketing goals: from advertising its products or services to building a brand ecosystem with social purpose. Purpose Marketing is a strategy used by...

Editorial publications, such as magazines, newsletters or brochures with a business focus, form an important part of an organization's marketing plan. Despite the growing popularity of online initiatives, physical documents continue to...