by mink | Nov 2, 2015 | #SuccessSteps
Social Responsibility from a Marketing Perspective Even if those responsible for an organization's communications are not the decision-makers with regard to the measures that will impact the community and the public, they still have an integral role to play in how these are conveyed....
by mink | Sep 2, 2015 | #4PRGeeks
Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
by mink | Sep 2, 2015 | #SuccessSteps
What makes a good reputation campaign? Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create a brand of its own, there are a few ingredients that should be part of any effort...
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