Social Responsibility from a Marketing Perspective

Social Responsibility from a Marketing Perspective

Social Responsibility from a Marketing Perspective Even if those responsible for an organization's communications are not the decision-makers with regard to the measures that will impact the community and the public, they still have an integral role to play in how these are conveyed....
Manage the company's reputation and influence

Manage the company's reputation and influence

Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
What makes a good reputation campaign?

What makes a good reputation campaign?

What makes a good reputation campaign? Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create a brand of its own, there are a few ingredients that should be part of any effort...

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