The strategy for communicating your brand

The strategy for communicating your brand

The employer branding tool is adopted by most successful businesses, in the sense that it contributes to their growth and prominence within their industry. Companies use this type of tool because the competitiveness they face forces them to...
The secret of Employer Branding

The secret of Employer Branding

In an increasingly competitive industry, it is important to know which employer branding strategies contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their...
PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

By setting and/or framing the agenda, PR professionals seek to direct the public's attention. Not only this, but they can also use these strategies to cement various topics into the public consciousness. In a sense, this is how Public Relations...

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