by mink | Feb 22, 2017 | #Movers&Shakers
Which of the three is more dedicated to the consumer? After a walk, a night out with friends or to get home from Santa Apolónia after that exhausting train ride, the option had always been the cab network. Without competition, they monopolized,...
by mink | Feb 21, 2017 | #4PRGeeks
Do you adapt your content to your audience? Millennial Generation: Content is the new watchword. New generations want content and social media is their natural habitat. So if you want your company to continue the success it has had to date, you have to...
by mink | Feb 16, 2017 | #SuccessSteps
Human beings begin to negotiate as babies. The very moment it is born, it cries because it has needs to be filled. It realizes it works and repeats it over and over again, until finally it learns to ask or fight in a more dignified way for what it really wants....
by mink | Feb 15, 2017 | #Movers&Shakers
A successful brand thinking about the consumer Success: The Santini brand has long been known by artisan ice cream lovers. Although it exists in few places in the country, due to its remarkable quality and originality of flavors, it has already conquered thousands of...
by mink | Feb 14, 2017 | #4PRGeeks
Tell a (good) Valentine's Day story! Adults, just like children, also appreciate a good story. The difference is in the additional content and stronger emotional aspect. Storytelling, or the art of storytelling, allows a brand to achieve the...
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