by mink | Mar 29, 2019 | #SuccessSteps
How to catch a journalist's attention? Establishing a relationship and getting a journalist's attention is one of the main assets of any communication professional. However, since journalists have less and less time, this has been a...
by mink | Mar 29, 2019 | #Movers&Shakers
Crossability: the toughest training ever Associação Salvador has developed a campaign to raise awareness about the difficulties people with disabilities may have accessing public spaces. The concept of the campaign is based on the creation of a new sport,...
by mink | Mar 29, 2019 | #Movers&Shakers
Farfetch Effect Farfetch, considered one of the 25 most innovative companies in the world by Fast Company (https://www.fastcompany.com/company/farfetch), has an enviable business model and is known for the excellent working conditions it offers its employees...
by mink | Mar 29, 2019 | #SuccessSteps
Crisis Situations: 3 New Scenarios The development of new technologies, notably social networking, has brought numerous opportunities in terms of communication. However, it has also led to new potential hotbeds of crisis situations. Here are three...
by mink | Mar 29, 2019 | #Movers&Shakers
Environmental Awareness Campaigns Brands today are increasingly aware of the need for environmental concern, namely the fight against the unnecessary use of plastic, which is currently one of the main sources of pollution in the oceans, or the...
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