How to get the attention of a journalist?

How to get the attention of a journalist?

How to get the attention of a journalist? Establishing a relationship and attracting the attention of a journalist is one of the main assets of any communication professional. However, and since journalists have less and less time, this has been a ...
Crossability: the toughest workout ever

Crossability: the toughest workout ever

Crossability: the hardest training ever Associação Salvador developed a campaign to raise awareness of the difficulties that people with disabilities may have in accessing public spaces. The campaign concept is based on the creation of a new sport, ...
Farfetch effect

Farfetch effect

Farfetch effect Farfetch, considered one of the 25 most innovative companies in the world by Fast Company (https://www.fastcompany.com/company/farfetch), has an enviable business model and is known for the excellent working conditions it offers its employees. your...
Crisis Situations: 3 New Scenarios

Crisis Situations: 3 New Scenarios

Crisis Situations: 3 New Scenarios The development of new technologies, namely social networks, has brought countless opportunities in terms of communication. However, it also led to the emergence of new potential outbreaks of crisis situations. Here are three ...
Environmental Awareness Campaigns

Environmental Awareness Campaigns

Environmental Awareness Campaigns Today, brands are increasingly aware of the needs of environmental concern, namely the fight against the unnecessary use of plastic, which is currently one of the main sources of pollution of the oceans or the ...

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