by mink | May 14, 2019 | #What we Communicate
Only 5% of FMCG innovation includes sustainable values If sustainability is combined with other advantages, such as convenience, the chances of boosting brand preference are multiplied by three. Lisbon, May 13, 2019 - The...
by mink | May 7, 2019 | #Opinion
The need to assert a position Brands today are faced with a complex dilemma: to assert a strong position on sensitive issues at the risk of losing part of their audience or, alternatively, to avoid taking concrete positions, not to take a stand on the issue...
by mink | May 3, 2019 | #What we Communicate
Healthier Eating - "Back to the Roots" Can we learn from previous generations to eat more healthily? Consumption of fruit and vegetables more important for the senior group The group with the lowest proportion of fruit and vegetables in their...
by mink | May 3, 2019 | #What we Communicate
Standard ISA 701 - Mazars points to impact on audit reports Mazars has analyzed the results of the implementation of Standard ISA 701, which has changed the process of preparing the audit report in various geographies. The changes to this process...
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