by Editor | Feb 1, 2023 | #PRExperts
Among many interesting findings, Nielsen's annual Global Marketing 2022 report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has undergone a...
by Editor | Feb 1, 2023 | #SuccessSteps
What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Despite this, it has become an important factor in corporate communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and retain...
by Editor | Feb 1, 2023 | #Movers&Shakers
Memes have become a ubiquitous part of Internet culture. Especially for the younger generation, it has basically become a second language. This leads us to the question: can companies use memes for brand communication? The answer is yes! The famous...
by Editor | Feb 1, 2023 | #4PRGeeks
Having data is good, but we need to have knowledge about how best to use it. The same applies to owning a license. Acquiring the exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group, because it did not...
by Editor | Feb 1, 2023 | #PRExperts
In the B2B sector, the primary role of your brand is to satisfy their professional needs. However, sometimes you also have to empower your customers to succeed. Represent them on your behalf, and give them the tools to network and become...
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