The timing of communication for B2B companies

The timing of communication for B2B companies

InterComm The companies involved in the InterComm study highlighted the need for greater company visibility, with new ways of making themselves known and communicating. But for this to happen, all organizations in each of the sectors of activity operate with the mission of...
B2B market trends

B2B market trends

B2B market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new sales and marketing channels are being...
The specificity of B2B

The specificity of B2B

B2B Public Relations The concept of B2B Public Relations (B2B PR) is based on the recognition that most organizations, businesses and individual professionals sell products and services to other businesses rather than directly to the consumer. The scope...
B2B: an increasingly transversal specialization

B2B: an increasingly transversal specialization

Interconnected ecosystems The pandemic has brought new challenges to business and now we need to look ahead and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), particularly in its specialization...

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