by OUAB | Oct 30, 2020 | #4PRGeeks
Image and Reputation In the question of corporate reputation one has to take into account some of the definitions and criteria, namely the difference between reputation and image and reputation of an organization. A brand has a triple dimension, as Coca-Cola has driven in the...
by mink | Oct 31, 2019 | #Movers&Shakers
Coca-Cola and its engagement with stakeholders Coca-Cola is a successful example of Public Affairs implementation. The organization believes that dialogue with its stakeholders is a critical factor in respecting others, so it shares its impact...
by mink | Mar 14, 2018 | #Movers&Shakers
Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we approach the Christmas theme, the well-known Santa Claus that is associated with the most famous soft drink in the world comes long to mind. This is one of the facts...
by mink | Jun 27, 2017 | #4PRGeeks
We live in an increasingly technological world and a digital presence is ever more crucial to an organization's success. The content that passes through our timelines and those of our clients is increasingly sophisticated and massive, which leads us to a challenge...
by mink | Oct 7, 2015 | #Movers&Shakers
An integrated marketing campaign can be challenging to use effectively. We live in a multimedia world, which means that traditional and new media exist in parallel, sometimes in competition, sometimes complementing each other - in the case of this type of...
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