Differences, and similarities, between image and reputation

Differences, and similarities, between image and reputation

Image and Reputation In the question of corporate reputation one has to take into account some of the definitions and criteria, namely the difference between reputation and image and reputation of an organization. A brand has a triple dimension, as Coca-Cola has driven in the...
Coca-Cola and its engagement with stakeholders

Coca-Cola and its engagement with stakeholders

Coca-Cola and its engagement with stakeholders Coca-Cola is a successful example of Public Affairs implementation. The organization believes that dialogue with its stakeholders is a critical factor in respecting others, so it shares its impact...
The emotional attachment to the Coca-Cola brand

The emotional attachment to the Coca-Cola brand

Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we approach the Christmas theme, the well-known Santa Claus that is associated with the most famous soft drink in the world comes long to mind. This is one of the facts...
Follow in the footsteps of these communication giants

Follow in the footsteps of these communication giants

We live in an increasingly technological world and a digital presence is ever more crucial to an organization's success. The content that passes through our timelines and those of our clients is increasingly sophisticated and massive, which leads us to a challenge...

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