Strategic vision to drive the business forward

A franchise operation in any sector requires constant supervision and strategic vision in order to be successful. One of the dimensions to be integrated into this strategic dimension is Marketing. Reaching customers and potential franchisees is fundamental and it is essential that...
Unison Strategy

Unison Strategy

Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...
Communication at the heart of strategy

Communication at the heart of strategy

At the heart of the strategy Communication, in a global sense, must be seen as a priority issue in any company or organization. It is at the heart of a brand's strategy and it is not possible to think about a brand or a business without being clear about how...

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