by OUAB | Jul 3, 2020 | #What we Communicate
Finalists of the Montepio Acredita Portugal Competition The finalists of the 10th edition of the Montepio Acredita Portugal Competition have already been chosen. The competition includes projects in the areas of social entrepreneurship, mobility, sustainability, technology, innovation, new...
by OUAB | Jul 2, 2020 | #Movers&Shakers
B2B | Changing landscape Social media is no longer the exclusive arena for B2C companies. The B2B landscape is changing, especially for brands that deal with sophisticated and knowledgeable customers. These companies and organizations are under pressure to...
by OUAB | Jul 2, 2020 | #SuccessSteps
Relevance of stories For the communication and marketing of a brand or organization, a good, well-told story makes all the difference. The relevance of the stories behind companies, industries and sectors is decisive. It's the difference between participating and actually...
by OUAB | Jul 2, 2020 | #4PRGeeks
Positioning, differentiating and branding One of the most important aspects of Marketing Communication is the creation of a brand. The sum of sensations, feelings and perceptions that builds relationships and creates emotions. A brand is not what the company defines. It is what the...
by OUAB | Jul 2, 2020 | #PRExperts
Looking beyond the curve SayU Consulting is celebrating its 11th anniversary. Born in 2009 at the epicentre of the transformation in the way we communicate, we will continue to give voice to the connection that brands and organizations need to cultivate. To do so, we will maintain what has set us apart:...
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