While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...
By setting and framing the agenda, PR professionals need to divert the public's attention. Not only this, but they can also use these strategies to put various topics into the public consciousness. In a sense, this is how successful PR is measured.
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization's sales, IT, marketing, or HR departments has also occurred. Simply put: the PR strategy...
With the evolution of technology, Public Relations professionals have had and have to evolve in the way they work to adapt to the new challenges of the new Public Relations. This hasn't just happened in the communications field. Digital transformation has already happened in most industries.
Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social media platforms. A path thus emerges between traditional PR and the new PR 2.0.
PR professionals practice a completely different activity than they did a few years ago. They have new ways of working, new methodologies to organize, lead and manage work.
The main role of a B2B company is to respond to its stakeholders. But there are situations when it is best for customers to represent themselves, and for that, you have to empower them with useful tools so they can express themselves and interact. The engineers...
In recent years we have seen some of the biggest success stories of branded content. Many come from the financial and financial services industry. American Express, Bank of America, Barclays, Blackrock, Credit Suisse, Citi, iShares, Mint,...
Cybersecurity aims to address a modern threat that is present in everyone's lives. People's data, finances, and memories will never be safe from cyber threats. A recent example of Public Communication was the creation of a...
A franchise operation in any sector requires constant supervision and strategic vision in order to be successful. One of the dimensions to be integrated into this strategic dimension is Marketing. Reaching customers and potential franchisees is fundamental and it is essential that...
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