by Editor | Sep 29, 2023 | #PRExperts
Public Relations and technology companies Public Relations (PR) plays a crucial role for technology companies, particularly as it supports the search for prominence and differentiation from other companies in the same industry. The role of PR...
by mink | Jun 26, 2019 | #Movers&Shakers
Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...
by mink | Feb 7, 2018 | #Movers&Shakers
According to an article in Visão magazine, the new "made in Portugal" brands are making headlines. They are fresh and synonymous with entrepreneurship, innovation and good communication. They have arrived and found their place in the market. Today we highlight...
by mink | May 5, 2015 | #4PRGeeks
Today we will try to find the value of the "visibility" variable, focusing on the equation: Brand = reputation x visibility. We already know that the combined value between the two unknowns will result in the brand value, but what about visibility?
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