by OUAB | Jul 2, 2020 | #SuccessSteps
Relevance of stories For the communication and marketing of a brand or organization, a good, well-told story makes all the difference. The relevance of the stories behind companies, industries and sectors is decisive. It's the difference between participating and actually...
by mink | Feb 6, 2019 | #Opinion
Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...
by mink | Jan 31, 2019 | #Movers&Shakers
Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...
by mink | Apr 18, 2016 | #SuccessSteps
To use storytelling as an integral part of a content strategy, it becomes necessary to create relevant stories that stimulate interest, something that enhances contact with the identified target audience. Viral topics are a sure way to grab the attention of...
by mink | Apr 14, 2016 | #SuccessSteps
The relationship between brands and their audiences evolves on a daily basis. In this sense, storytelling was developed in order to enhance this relationship and bring the public closer to the brands, through an original format that is closer to the target audience. With a beginning, middle and...
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