by OUAB | Mar 9, 2022 | #What we Communicate
- Chinese consumers are changing their lifestyle to align with personal development goals - Three quarters of respondents say their lifestyle has changed since the Covid-19 outbreak - In an economic environment...
by OUAB | Aug 19, 2020 | #What we Communicate
Consumption "Reset" Direct link between FMCG sales and pandemic developments is fading Consumption stabilizes after COVID-19 peaks Instability in the economy and financial concerns bring changes to consumption 77% of the Portuguese say they save more The 4...
by OUAB | Jul 7, 2020 | #What we Communicate
Consumption remains higher in this New Normal Promotional pressure grows again Baskets are now more varied and competitive and choice of channels is more focused Search for moments of socialization "indoors" Consumers more ready to adopt changes...
by mink | May 7, 2020 | #What we Communicate
Quarantine Normality Decrease of 1% in BGC compared to the homologous period, which included Easter Differentiated trends among the countries near Portugal Maximum growth in the purchase occasions and number of households in the online channel Dynamism in...
by mink | Apr 30, 2020 | #What we Communicate
Tradition in a quarantined Easter Easter 9% growth in FMCG in week 15 Online sales maintain growth trend Fresh food, confectionery and beverages stand out at the Portuguese table Personal and Home Care loses with the effect of the...
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