by Editor | Dec 19, 2022 | #We
The success of B2B exporting companies is intrinsically related to their investment in communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship with stakeholders,...
by OUAB | Apr 19, 2021 | #InterComm, #Movers&Shakers
Digital Acceleration The specific challenges brought about by the pandemic have deepened the digitalization of business activity. This digital acceleration or technological boost was already on the horizon for many organizations, but it has now emerged with the urgency and speed of...
by OUAB | Apr 19, 2021 | #InterComm, #SuccessSteps
Differentiation of Communication Few organizations are aware of the benefits of giving space for Communication, understood in a broad sense and not limited to product or service communication, to contribute to the...
by OUAB | Jul 28, 2020 | #PRExperts
Communication Strategies Well-designed communication strategies are essential to a company's performance. And in the case of exporting companies for their international performance. Marketing communication is key to ensure an effective link between brands...
by mink | Nov 5, 2019 | #What we Communicate
Nielsen Global Service Present in more than 100 countries, Nielsen provides trusted, personalized information on markets, categories and brands globally. Lisbon, November 2019 - Faced with increasingly connected, demanding and...
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